Distributors: Give Your Sales Teams Every Opportunity to Sell.

Presenting LIQUID-UTM: An affordable, professional Spirits, Wine & Beer sales training program made especially for the trade. Use your own LMS, our LMS or no LMS at all. Expert content, learner monitoring, mobile friendly, with low, flat-rate pricing starting at $199/month for 125 users.

The first and only adult beverage sales training program
that 'ticks' all the boxes...

SUPERIOR CONTENT

Superior content that covers all the essential category information for Spirits, Wine & Beer - as well as identifies market leading brands to add useful real life context ...

CREATE YOUR OWN CURRICULUM

Create learning paths that support your sales priorities, seasonal emphasis, events, holidays or to prepare for new products...

LEARNING MEASUREMENT

Use our learning self-assessment exam to establish a knowledge baseline. Track how test scores rise through study - and identify where additional training is needed.

REWARDS & INCENTIVES

Allow learners to earn Points or Badges with each course accomplishment - establishing a framework for acknowledgment by Management.

ADD YOUR OWN CONTENT

We're flexible when it comes to adding courses you've created, such as videos or training manuals. Put your complete education program all in one easy-to-navigate space.

ADD SUPPLIER CONTENT

We welcome requests to add Supplier content to customize your programming to support favorite brands or new product launches.